INTUIT'S AI
LEADERSHIP CONFERENCE

The Intuit Leadership Conference (ILC) is an annual event designed to inspire leaders around a shared purpose. Unsurprisingly, in 2025, ILC was focused on leading in the age of AI. It was critically important that attendees left feeling galvanized, on the same page, and ready to challenge their own assumptions. I wanted the copy to be assertive and direct, capturing the urgency and clarity needed to lead in an era of massive upheaval and innovation. We juxtaposed the intensity of the topic at hand with some relaxing, immersive areas and experiences.