DOCKERS® ORIGINALS

After nearly a decade without a major brand campaign, Dockers® needed to reclaim its place in culture. Our strategy was simple: embrace our status as the original khaki brand, even if we weren't the first to make them.

We leaned into the idea that being an original is about how you move through the world. Taking it back to our roots in San Francisco, we followed six ambassadors — including NBA Champion Jordan Poole and skater Lil Dre — to explore how they define originality on their own terms.